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Why Mama Doula?
We believe that every doula deserves access to tools, resources, and a supportive community that helps them thrive—without feeling alone. Whether you're an experienced doula or just starting out, our network gives you the visibility, resources, and opportunities to grow your business and enhance your practice.
Join us today and start working with Mama Doula’s trusted brand while maintaining your independence. We are here to support you as you support families!
🧭 Our Vision
We’ve created a scalable, high-quality ecosystem for doulas that blends independence, community, and tools for success, while clearly communicating standards and expectations to clients.
By joining the Mama Doula Network, you become part of a network that serves families with a commitment to culturally sensitive care, professionalism, and personalized support.
Membership Tiers
1. Core Team Doulas: Exclusive Practitioners
Our Core Team is made up of doulas who represent Mama Doula directly, working exclusively under our brand and upholding the highest standards of care.
Requirements:
- Certified by a recognized Canadian or international doula organization
- CPR certified (current)
- Liability insurance
- Police background check (vulnerable sector)
- Completed Mama Doula Shadowing Program (new doulas only) or Shared Care (experienced doulas only)
- Completed Mama Doula Onboarding Training
- Signed Code of Conduct
Benefits:
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No monthly subscription fees – focus on your clients, not your costs
As a core team member, you don’t pay monthly to be part of the Mama Doula team. Instead, Mama Doula retains a 20% service fee per paying client to cover marketing, admin, lead generation, client management, invoicing, payment processing, and financial tracking — giving you more time and energy to focus on what you do best: supporting families. -
Your profile featured on the Our Team page
Showcase your work with a personalized bio and professional photo, helping clients connect with you even before the first conversation. -
Top-priority access to client referrals
Receive direct referrals from high-traffic regions like the GTA and Southwestern Ontario, ensuring consistent client flow and visibility in your service area. -
Full brand representation
You’ll serve clients under the trusted Mama Doula name, benefitting from our established reputation, brand materials, and client trust. -
In the spotlight
Be featured in blogs, social media, and media appearances that highlight your expertise and elevate your professional presence. -
Lead and inspire
Grow your career with opportunities to host workshops, mentor new doulas, and contribute to Mama Doula’s training and educational content – all while increasing your income and impact.
Purpose:
- Deliver the highest standard of doula care under the Mama Doula brand
- Ensure client trust through rigorous vetting, training, and safety measures
- Offer consistent, high-quality services in key regions (GTA & Southwestern Ontario)
- Build a cohesive, values-driven team of practitioners
- Create leadership opportunities within the Mama Doula ecosystem
- Elevate the public visibility and credibility of professional doulas
2. Network Members: Independent Doulas (Subscription-Based)
Independent doulas who want to affiliate with Mama Doula through a flexible membership. Work independently while enjoying the resources and visibility of the Mama Doula brand.
Requirements:
- Submit application with bio, credentials, and availability
- Complete Mama Doula Onboarding Training
- No exclusive contract required
Benefits:
- Dedicated profile post featured on the Mama Doula blog — fully SEO-optimized to boost your online visibility
- Mama Doula Network badge awarded upon completion of onboarding, signaling your verified status
- Access to professional tools, including customizable templates, marketing kits, and business coaching resources
- Client-ready Google Classrooms for birth and postpartum education, ready to use and branded
- Ongoing support with monthly marketing tips, group Q&A sessions, and strategy guidance
- Referral eligibility in all service regions not covered by the Core Team
- Option to feature and sell your own educational services or products through the Mama Doula online store
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Exclusive discounts on Mama Doula trainings, workshops, and continuing education
Purpose:
- Provide independent doulas with tools, training, and brand support
- Foster a culturally inclusive network of Portuguese and Spanish-speaking doulas
- Enable doulas to grow their business with built-in credibility
- Offer community, mentorship, and marketing guidance without requiring exclusivity
- Create a flexible, scalable model for collaboration and client referrals
3. Community Doulas: Free Listing Tier
Doulas who want visibility without formal affiliation. This tier allows you to be discoverable on the Mama Doula website while maintaining full independence.
Requirements:
- Submit application with bio, services offered, region, and languages spoken
- No onboarding or Code of Conduct required
Limitations:
- Listed under “Community Doulas” (unverified section)
- No badge, branding use, or access to templates and resources
- Not eligible for referrals or promotional features
- Not available for doulas based in GTA or Southwestern Ontario unless on a waitlist or approved for paid membership
Purpose:
- Expand visibility in underserved areas
- Support community connection and regional awareness
- Provide a path to upgrade to full membership as your practice grows
- Founding Member Offer
- As part of our exclusive Founding Member offer, the first 20 doulas to join will receive:
- Lifetime 15% discount on subscription
- Waived onboarding fee (or 50% off)
- “Mama Doula Badge Member” badge on profile
- Featured spotlight on Mama Doula’s Instagram and blog
- Priority access to workshop hosting, training opportunities, and client leads
- 🎯 Why Join Us?
- Cultural Niche: Focus on Portuguese and Spanish-speaking doulas.
- Supportive Community: Access a network of doulas ready to collaborate and share resources.
- Visibility: Be part of a trusted brand that’s actively marketed to families.
- Tools for Success: Business templates, client intake forms, marketing resources, and more.
How to Join?
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Choose Your Tier
Decide whether you want to be part of the Core Team (exclusive), join as a Network Member (independent) or just be listed in our Free Community Listing. -
Submit Your Application
Fill out the application form with your bio, credentials, and availability. -
Complete Onboarding (not available for Free Community Listing)
After your application is approved, you’ll complete our onboarding training to gain access to our resources and start using your Mama Doula badge. -
Start Serving Families
Once onboarded, you’ll be ready to serve clients across our network with full Mama Doula support and visibility.
Start Your Journey Today
- Becoming a Mama Doula Network member means gaining access to tools, visibility, and opportunities to take your practice to the next level. Whether you want to represent the Mama Doula brand or stay independent, we offer pathways to grow, succeed, and make a meaningful impact in families' lives.
- Apply Now and Join a Growing Network of Doulas Making a Difference.
Join Now!
FAQ
Q: Do I need to have prior experience to join?
A: Not at all! While certain tiers (like the Core Team) require certification and training, we welcome Portuguese and Spanish-speaking doulas at all stages of their careers — whether you're just starting out or bringing years of experience.
Q: What if I’m based outside of Ontario?
A: Perfect! This program is designed to grow beyond Ontario and reach Portuguese and Spanish-speaking communities across Canada and internationally. You'll gain regional visibility and may be eligible for referrals depending on your membership tier.
Q: How do I get started?
A: It's easy. Fill out the application form, complete the onboarding modules (available in your language), and you're ready to go!